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How to innovate Through Design Thinking in Brazil

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How to innovate Through Design Thinking in Brazil (text)

The term innovation can be defined in a very simple way: the use of creativity to add value, whether economic, social, psychological or aesthetic. In the business world, this value creation is directly related to change (in business models, products, services, systems or experiences). The new habits of consumers, who are ever more informed, connected and demanding, obligate companies not only to adapt, but also to become sustainable in a fickle, challenging market. The Design Thinking advocates innovation to fundamentally carry out a change of thought and behavior. This guide brings information about how to use Design Thinking to drive innovation in Brazil, as well as the market trends and innovation scenario in the country.


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